Search Engine Optimization

If you're familiar with the web world, you may have heard the term "Search Engine Optimization" - the process of improving your web site's ranking in search engine results. One of the ways to do this is to increase the number of words embedded within your website that people use to search for your product offering. For example, on a website in a business such as ours, we would strive to use terms such as "brochure design", "graphic design" and "logo design" as many times as possible. Of course, the trick is to do it in such a way that it's not conspicuous. If, for example, we were to use the terms "brochure design", "graphic design" and "logo design" willy nilly within our website, it might look like we're simply trying to aimlessly buoy our ranking. Using the bio of a fictitious employee, see how odd this looks: Svend Gali - Designer. Svend is a very good designer who excels in brochure design, graphic design and logo design. A fan of cricket, foosball and fencing, Svend became interested in brochure design, graphic design and logo design at a very early age. Since joining Hangar 18, he has become our "go to" senior person for all things to do with brochure design, graphic design and logo design. Awkward, isn't it? Although it might have been fine to mention “brochure design”, “graphic design” and “logo design" once - to mention each term three times definitely begins to look forced! The bottom line on SEO optimization is this: no matter what business you're in - whether it's in the financial sector, heavy machinery - or any business not associated with brochure design, graphic design or logo design, feel free to use buzzwords! Just be sure not to overdo it. For more information on this topic please feel free to drop in or give us a call. After all, at Hangar 18 Creative Group, web development is just one of our specialties - in addition to brochure design, graphic design and logo design.