Three :15 second brand spots that capture the unique ability that animals have “to bring out the human in us”. As a bonus, H18 also created a fourth and all-encompassing spot for the BC SPCA. The extended :30 second spot combined a new composition with previously unseen footage, edited specifically for social media.
Our client was a dream. The objective was clear. Animals have an incredible bond with people that is transformative. We needed to communicate that simple truth and stretch every last penny.
We came up with a strategy that is unique; taking a very tiny crew into the homes of real people and their pets to document the bond in a very authentic way. No tricks, no scripts; just waiting for the magic moment to unfold. Set to original compositions of a memorable song, the spots are timeless and just what the client ordered.