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If you're familiar with the Canadian marketing scene, chances are you're already familiar with the name Lynne DeCew. Lynne has more years' experience than she'd like us to mention in the areas of branding, advertising, promotions and communications. Lynne’s career includes senior roles with some of Canada’s best-known advertising agencies and marketers, developing marketing plans and campaigns for clients such as McDonald's, Cathay Pacific, IKEA, and Tourism Vancouver, among many others. From 2000 to 2006 she was VP, Marketing & Communications at the Vancouver Aquarium. And while she can walk the walk, she also runs half marathons.