GENUINE GUIDE GEAR
Genuine Guide Gear makes serious backcountry gear - the kind of products that hardcore outdoor enthusiasts appreciate. Since 2003, Hangar 18 has been helping G3 convey their unique personality - and the life-and-death importance of having the right gear. Along the way we’ve created advertising campaigns, promotions, websites, catalogues, packaging, and even ski graphics. All of it, in different ways, taps into the thrill-seeking, life-on-the-edge attitude of the G3 customer; and all of it is designed to stand out in the competitive sea of “snow porn” images.